What's the Best Way to Apply Content Marketing Techniques?

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Marketing is all about content marketing. It's all about your brand being known. Your content is your brand, and the way you market it matters. This post will show you how to apply a few of the many techniques that work in the digital world to make sure this happens for your company as well!

It?s not uncommon for marketers or business owners to spend hours perfecting a single blog post, ebook, or video. They spend time researching, analyzing data, creating, editing, and promoting. While that single piece of content can drive results on its own, it?s often beneficial to most businesses to repurpose content, extending its lifespan and maximizing its value.

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In this post, we?re going to look at eight different tools that can help you repurpose your existing content in a number of different ways.

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8 Tools For Repurposing Content

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It?s not uncommon for marketers or business owners to spend hours perfecting a single blog post, ebook, or video. They spend time researching, analyzing data, creating, editing, and promoting. While that single piece of content can drive results on its own, it?s often beneficial to most businesses to repurpose content, extending its lifespan and maximizing its value.

Repurposing content is the process of taking the base of your content and recreating it in different formats. You can turn a blog post into a video, for example, or a webinar into an ebook. Our Guide to Repurposing Content will help you choose the right repurposing tactic for your business.?

Many brands may neglect repurposing, however, because it can take some time. Fortunately, there are plenty of incredible tools available that can make the process of repurposing content faster and easier than ever before.?

In this post, we?re going to look at eight different tools that can help you repurpose your existing content in a number of different ways.

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1. Piktochart?

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Piktochart is a graphic design tool, but unlike competitors like Canva, it?s focused most heavily on infographics.?

This tool comes with advanced infographic features and ready-made-but-customizable templates, making it easier for you to create visual content that your audience will respond to quickly. It uses simple drag-and-drop technology, so it?s incredibly easy to use.?

You can use infographics on your blog to support a blog post, on social media for quick shares, or even utilize them on their own as lead magnets that users can download.

Here are a few examples of how you can use Piktochart to repurpose your content:

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2. SEMrush Content Marketplace?

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If you already have some great content ideas from social media or a strong base from something like a video but want to create in-depth blog posts, check out the SEMrush Content Marketplace.

It typically takes a lot of time to repurpose brief content into longer, actionable blog posts, but outsourcing to high-quality writers can?help you be more efficient with your own time.

The SEMrush Content Marketplace will pair you up with a writer who can create solid, SEO-optimized content.?

Here?s how it works: You submit a brief, and the writer will respond with a title and meta description. Once that?s approved, they?ll write the full draft. Any edits needed are made promptly through three rounds of revisions that are included in the price, and you?ll have your content within two weeks.

The Content Marketplace currently offers article writing and email newsletter writing, which opens up a number of opportunities, including the following:

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3. Designer

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Designrr is one of the top content repurposing tools out there, and?it was?designed to be a repurposing tool.?

It allows you to repurpose content by pulling written content from a number of sources, including PDFs, audio or video files (they can do the transcripts automatically in minutes), and social content.?

Once you?ve got the content up within the tool, you customize the content and choose the format you?d like it to appear in. Add a cover page for an ebook, add in page numbers, and upload images. You can also take advantage of their enormous library of copyright-free images.

This tool can help you turn most types of content you already have into something new. Here are a few great ideas of what you could do with this:

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4. Audacity?

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Audacity is free, downloadable software that makes it easy for you to transcribe your written content quickly. It?s an audio recorder and editor, so you can read your content or even a presentation out loud. The software will record it for you, and you can edit it right away.

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5. MeetEdgar?

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MeetEdgar is a social media scheduling tool that can be easily used to repurpose existing content by breaking it down into smaller, digestible social media posts. One of its best features is that you don?t have to schedule specific individual posts on exact dates or times. Instead, you can add them to ?categories,? and place those?in recurring weekly time slots. You can then fill up these categories with relevant posts to promote existing content that users might have missed.

6. Animoto?

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Animoto is an easy-to-use video creation tool. They have an enormous library of ready-to-use video templates, which can be customized with your backgrounds and text. You can choose from there or upload your own, and you can add background music from the thousands of licensed music tracks they have available.

7. Visme?

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Visme is a versatile tool that can be used to create visual content like slide decks, infographics, and visual graphics to attach to blog posts and social media.?

8. Blurb?

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Have you got a blog going or have invested time in creating great webinars or YouTube videos? Then?you almost certainly have enough content on hand to create an ebook, which can go a long way in building your email list quickly.

Blurb is an exceptionally easy-to-use ebook creator, thanks to their free desktop software BookWright, though you can use other tools like Adobe if you?re more comfortable doing so. There are flexible layouts, and you can create downloadable PDFs on your final project.?